As Aspen’s premier ski shop since 1953, we take a lot of pride in being a big part of the local recreation community—we contribute by bringing sales and events to town to help you make the most of the season, and by serving as a resource for local news and information.
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Aspen/Snowmass Events
April...
Aspen Highlands Bonus Weekend- 4.27-4.28.13
Due to the massive amount of snow we have recieved in April the Aspen Ski Compnay has decided to extend the 2012/2013 Ski Season to the weekend of April 27th, 2013. Enjoy some great late season turns with med-season conditions on Aspen Highlands this coming weekend!
Press Releases
14 HOMETOWN CHARITIES RECEIVE MORE THAN $172,000 FROM ADOPT-A-CAUSE EFFORTS IN COLORADO, CALIFORNIA, UTAH AND NEVADA
(Local sporting goods shops raise funds for local causes)
Broomfield, Colorado, Feb. 2, 2011-Hundreds of employees working at more than 140 Specialty Sports Venture (SSV) sporting goods stores finished their annual Adopt-A-Cause efforts this year by raising $116,830 from customers and shoppers during the month of December and early January to benefit 14 different charitable organizations in the local communities where the stores operate. The recipients range from Children's Hospital in Denver, Big City Mountaineers in the East Bay area of California, and Vail Mountain Rescue to Hospice of Gunnison Valley, Bikes for Tykes, the Roaring Fork Conservancy in Aspen, and Wasatch Search and Rescue in Utah-with many more throughout Colorado.
Additionally, Vail Resorts Echo program sweetened the donation by contributing an extra 50 cents for every dollar up to $100 donated by customers and shoppers. With the matching contribution of $55,216, more than $172,000 will be distributed among the 14 charities. The money is divided based on the amount raised in each region. Store employees and managers identified a local charity or organization to support and then during the holiday season, encouraged shoppers making a purchase to contribute to that organization.
The Adopt-A-Cause campaign is now in its 13th year and is part of a company-wide effort among the sporting goods stores of Specialty Sports Venture (SSV) based in Broomfield.
"It's exciting for us to keep this effective program going and growing in the communities where we live and work because that is vitally important to us," said Kat Jobanputra, COO of Specialty Sports Venture, the retail division of Vail Resorts. "Adopt-A-Cause allows our local employees to be advocates and raise money for hometown causes they believe in."
Charities
Children's Hospital (Denver) * Adaptive Adventures * Toys for Tunes (Boulder) * Bikes for Tykes (Denver) * Angel Baskets (Telluride) * Hospice of the Gunnison Valley * Challenge Aspen * Summit County Search & Rescue * Garfield Search and Rescue * Roaring Fork Conservancy (Aspen) * Vail Mountain Rescue * Wasatch Search & Rescue (Utah) * Tahoe Magic * Big City Mountaineers (Bay Area)
